Myth 9: I believe all listings should be free
As Americans, we all push out our chests while bringing this notion to search engines. Because they serve such a wide audience, almost like a utility, we believe that we are entitled to free, fast indexing on their sites. Many times, a client will opt for the free indexing on principal alone, as though it’s their inalienable right to indexing as good as if you had paid for it.
Unfortunately, that’s where the ideology ends, and where reality needs to set in. Paying the indexing fee is wise not only because you jump to the head of the line (instead of a month or two away from inclusion), you also get a higher quality of indexing. No one said it’s fair, but it’s true.
Myth 10: SEO-optimized sites look bad
Just like everyone seems to only remember the SEO companies that guarantee #1 placement, they also seem to hang onto the memory of clicking a link in a search engine, and being led to a page with nothing but strangely formatted text, and tons of keywords.
However, usability and SEO optimization walk hand-in-hand. Search engines are only really looking for the same things your visitors want. Creating a Website that serves your audience well paves the way for high search ranking.
Having a site rich in keywords and easy for search engines to inspect is a natural outgrowth of professional Web development and the proper execution of your mission on the Web: persuasively providing users with the information they need from you, when they need it.
Hopefully now you feel a bit more informed about all those terrible SEO rumors. We’d like to help you continue on this myth-busting quest with a free SEO site report prepared by our certified SEO expert.
Simply click here for your SEO report, complete the short form, and we’ll do the rest.
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