First impressions matter! The cover of your book is the first thing a customer will see and with impulse buys running high in the ebook market a quality cover image can make or break a sale. So make sure your eBook cover design is an asset and not a hindrance to the success of your book.
If you have ever browsed a physical bookstore, you would know how much a well-designed book cover can sell a book. A cover that makes the book pop could be the only reason you stop, pick up the book to read what it is about, and eventually buy it.