Content has proven a powerful tool for brands time and time again. But you can’t just do exactly what everybody else is doing. You’ve got to find the right topics, tone, and medium for your brand.
Let’s create an ebook — or, rather, a web book
A few months ago, during one of our (three-person) marketing meetings, John and I were brainstorming different, creative ways to publish our content. We just weren’t happy with the idea of publishing one more of those endless PDF “ebooks” everyone downloads and forgets.
We wanted to push the envelope.
We’ve always been driven by the idea that our content should help people create better, faster, smarter — whether with Webflow or any other tool. And we were getting tons of requests for more in-depth content focused on topics like freelancing, web design, team collaboration, and more. So we wanted to create a way to bundle all the disparate content we’ve been creating into one piece of strong content.
The obvious solution was some form of bundle, but how would we present it? At first we thought a physical book would be awesome — but we’re a web design company, so printing didn’t seem quite right (though we’re still thinking about it).
And that’s when it hit us: we build a website design and development platform. So instead of just another PDF ebook, we decided we’d build a web book. An “ebook” built specifically for the web.